Showing posts with label U.S.. Show all posts
Showing posts with label U.S.. Show all posts

Monday, December 17, 2007

Can Social Networks Change the Real World?


The United States is generally considered to be the most powerful country in the world. The head of this country is the President. The President is selected in a national election, but must first make it through the primaries.

The first state primaries generally predict who will be selected to run for the presidency. Not only do they predict, but they also influence. If someone believes after seeing these primaries that their candidate no longer has a chance, or vice versa, it can change their voting habits - they might not decide to bother.

Enter MySpace. They have decided to turn the system on its head by having their own primaries well before any other state. And we all know the reach of MySpace. As the linked article states, if it were a country, its population would make it nearly in the top ten most populous.

So maybe it will make a difference or maybe it will not. It is hard to say what the overall effect will be, but one thing is for sure. Many younger individuals who may care a lot about MySpace, but a lot less about politics may take interest. Politicians have tried for decades to bring these younger individuals to the polls. Will this be the year? As the elections have been so close in the past couple of years, is it possible that this incfluence could be enough to decide the leadership of the strongest nation in the world? Never underestimate MySpace!

viralvoodoo.com

Tuesday, November 13, 2007

The Gender Structure of the Internet is Changing


Analysts of marketing company eMarketer reviewed internet-market USA and found that the number of all Internet users there are 51.7% of women or 97.2 million.

eMarketer said that the Internet was originally a purely male phenomenon, the rise in research and military facilities, but over the past 15 years it rapidly became less specialized and increasingly glam-style that led to a significant influx of women and a slight outflow male audience. However, analysts point out that over the past 5-6 years among women there are more and more skilled programmers, IT managers and programmers.

Notably, over the past six months other research companies, such as comScore Media Matrix, Arbitron and Edison Media has also published a study of gender structure of the internet from different countries and concluded that the feminization of the Global Network.

eMarketer report states that since 2000 the number of women in the Global Network grew by 12.4%, while the male audience growth for the same period was only 3.2%. By 2011 year women users of global network in the United States alone will increase to 109.7 million, which will constitute 51.9% of the total number of users.

However, the researchers found that female audience tends to a simple service and usually avoids complex multimedia and network services - only 66% of women from 97.2 million viewing online video, men, the figure is markedly higher - 78% of the 90.9 million people.

In eMarketer said that in the foreseeable future naturally the situation is unlikely to change, the only factor that can change the statistics online population is any population surges or falling.

Overall, analysts say that in the U.S. so far 78.4% of women and 76.7% of men using the internet.

"Now grow up generation of girls who communicate with High-Tech and for them through three or four years would not be any difficulty communicating with complex internet-service as well as with computers. Moreover, in developed countries now mass trend growth the female population while maintaining the percentage of male," said eMarketer analyst Debra Williamson. "In the next couple of years should be expected to increase among female audiences such as social services network, specialized sites or multimedia portals," she supplements.