The Gender Structure of the Internet is Changing

Analysts of marketing company eMarketer reviewed internet-market USA and found that the number of all Internet users there are 51.7% of women or 97.2 million.

eMarketer said that the Internet was originally a purely male phenomenon, the rise in research and military facilities, but over the past 15 years it rapidly became less specialized and increasingly glam-style that led to a significant influx of women and a slight outflow male audience. However, analysts point out that over the past 5-6 years among women there are more and more skilled programmers, IT managers and programmers.

Notably, over the past six months other research companies, such as comScore Media Matrix, Arbitron and Edison Media has also published a study of gender structure of the internet from different countries and concluded that the feminization of the Global Network.

eMarketer report states that since 2000 the number of women in the Global Network grew by 12.4%, while the male audience growth for the same period was only 3.2%. By 2011 year women users of global network in the United States alone will increase to 109.7 million, which will constitute 51.9% of the total number of users.

However, the researchers found that female audience tends to a simple service and usually avoids complex multimedia and network services - only 66% of women from 97.2 million viewing online video, men, the figure is markedly higher - 78% of the 90.9 million people.

In eMarketer said that in the foreseeable future naturally the situation is unlikely to change, the only factor that can change the statistics online population is any population surges or falling.

Overall, analysts say that in the U.S. so far 78.4% of women and 76.7% of men using the internet.

"Now grow up generation of girls who communicate with High-Tech and for them through three or four years would not be any difficulty communicating with complex internet-service as well as with computers. Moreover, in developed countries now mass trend growth the female population while maintaining the percentage of male," said eMarketer analyst Debra Williamson. "In the next couple of years should be expected to increase among female audiences such as social services network, specialized sites or multimedia portals," she supplements.