More Time to Communicate

The social network is the main reason for the increasing amount of time now spent on the Internet. This is conclusion of Never Ending Friending. The study was prepared jointly by the company TNS, Teenage Research Unlimited Marketing Evolution and instructions on MySpace, Carat and Isobar.

As it turned out, a third of those surveyed aged 14 to 40 years who enjoy the social networks, have increased as a result of this time presence on the Internet. And only 8% of users who communicate in social networks, the total period of stay decreased in Networks.

E-mail became more use 26% of respondents (less than-14%), internet-messengers -24% (less than-16%).

While those users who have become more time to conduct on the Net, not necessarily do so at the expense of viewing television programs. The authors of the study noticed that the fans of social communication in the network, there is a tendency to watch less TV. That is the difference from those whose pastime on the Web devoted not social networks, and other types internet activity. On average, social networks amatores watched television about two hours a week less than the general Internet users.

What are the same sites visited by amatores of social networks? The first is MySpace, the principal asset of the blogs communication amatores. That it spent most of the time that users spend on the Internet. In top ten of most popular portal sites also hit Facebook. In December 2006, at MySpace spent 12% of the total online time, which users had in the United States Network.

However, according to eMarketer senior analyst Debra Aho Williamson, though these portals enjoyed great popularity among network users, it does not mean that they are good marketing channels. In eMarketer optimistic about the key benefits of social networks - users the opportunity to voice their concerns, to share it with otheres and make a relations with the pertinent people, -noted Williamson. However, she said, now it is time to social networks to prove its worth marketing. "They should not simply force users to communicate on the Net, but also show that social marketing networks can bring real results."